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Press Release 2
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| Author Employs a New Kind of BookMobile | ||
| Not content to
rely solely on the marketing efforts of his publisher, author Kent Lester
has decided to use a special kind of "bookmobile" to promote his
new novel, The Sixth Extinction.
Book signings can be a grueling process for most writers, often requiring them to travel cross country by plane for months at a time. In order to make the process a little less stressful and a whole lot more practical, Kent intends to use a motorhome as his main mode of transportation. "This provides several unique benefits," says Kent. "With a large mock up of the book cover on the sides of the motorhome, I've got a moving billboard to attract the attention of motorists and bystanders as we move the book signing tour westward." Kent also intends to provide space on the side of the motorhome to post the time and location of his next book signing, hopefully pulling more visitors into the store. |
By contacting
the bookstores in advance, he plans to request a prominent parking space to help advertise the event. And once the
signing is over, it's off to the next stop, advertising
along the way. The additional storage space on board the motorhome ensures that bookstores will have ample copies of the novel to sell. Never again will the bookstore run out of promotional copies in the midst of a visit. A Direct PC satellite dish and cell phone will keep Kent in constant touch, and will allow him to conduct radio interviews on the road. With Kent's wife Penny along for the trip, book signings may actually become (gasp!) fun.
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 Mock
up of the "Sixth Extinction Bookmobile" |
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| ©2004 - Kent Lester
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